The Rif Mountains rise steeply from the Mediterranean coast — green, misty, and ancient. The women who weave here have always worked with wool that is as soft as the mountain air. Ivory Rif is their finest expression.

Handwoven by Amazigh artisans of the Rif region, this high-pile rug is defined by its extraordinary softness. Deep, cloud-like wool in pure white, marked with bold black stripe and diamond patterns — a composition that is at once striking and deeply serene.

Softness as Luxury

Ivory Rif is the kind of rug you feel before you see it. The high pile is dense and yielding underfoot — a surface that invites bare feet and quiet mornings. Its black and white pattern is drawn from the traditional textile vocabulary of the Rif — geometric forms that have marked these mountains for generations. The slight variations in pile height and pattern are the signature of authentic handcraft. Each piece is irreplaceable.

Craftsmanship

• 100% pure virgin wool — high-pile, exceptionally soft, and naturally warm
• Handwoven in traditional technique by artisans of the Rif Mountains
• Classic black and white stripe and diamond pattern
• Natural undyed white wool with deep black accents
• Each piece is a unique original

Living With Ivory Rif

Ivory Rif belongs in a bedroom, beside a bath, or in any space where softness matters. It transforms the floor into something worth stepping onto — a daily luxury that never loses its appeal.

Spot clean as needed. Professional cleaning recommended. Not suitable for machine washing.